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Basics of working with media messages - design of an interactive lecture for young adults
 Šimeček, Marek ; Wolák, Radim (advisor) ; Römer, Lucie (referee)
The thesis aims to present a proposal for an interactive lecture entitled "Basics of working with media messages" for young adults (18-22 years), which aims to draw attention to importance of media literacy and encourage a more cautious approach of listeners to media messages consumed by them. The thesis first briefly presents the theory related to media literacy and functioning of media production. Furthermore, the basic principles of working with media messages are described and, last but not least, an analysis of the media literacy of the Czech population is given. The theoretical basis is supplemented by my own quantitative research of the subjective view of the wider and the target audiences of the proposed lecture on media literacy and its importance and their experience in learning this topic. The focus of the work is the design of the interactive lecture, in which students are taught basic theoretical knowledge in the media literacy field, especially regarding functioning of media message creation in the field of news, and mainly basic key information and critical skills for working with media messages. The aim of the lecture is to draw students' attention to their own media literacy and involvement of critical thinking in the process of media message perceiving and shaping the response to...
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